Winning Younger Players with Skill-Based Games

Attracting Younger Players and Retaining Engagement A leading European online casino faced multiple challenges: attracting younger demographics, maintaining daily active users, and reducing Customer Acquisition Costs (CAC). On top of this, strict regulations limited advertising opportunities, making growth even more difficult.

To address these issues, the casino partnered with Megafair to integrate skill-based games into their platform. By offering engaging and competitive gaming experiences, the casino was able to appeal to younger players seeking skill-driven challenges while also retaining their existing audience.

A Smart Solution for Growth Megafair’s skill-based games provided a targeted solution to these problems. Key benefits included:

• Attracting New Players: Skill-based features appealed to younger demographics looking for more interactive experiences.
• Retention Focus: Enhanced gameplay stabilized daily active users and reduced churn.
• Regulatory Compliance: Megafair’s products seamlessly fit within the casino’s existing licensing, avoiding legal complications.

By integrating these games, the platform was able to navigate market challenges effectively and grow sustainably.

Measurable Results in 6 Months The partnership delivered impressive results:

• Daily Active Users: Decline stopped and increased by +2%.
• User Time on Platform: Improved by 12%.
• Lifetime Value (LTV): Grew by 5%.
• Customer Acquisition Cost (CAC): Reduced by 6%.
• Churn Rate: Decreased by 8%.

These results demonstrate how innovative game solutions can drive both engagement and cost efficiency.

Final Thoughts This case study proves that integrating skill-based games can help operators overcome challenges such as player acquisition, retention, and regulatory restrictions. By providing engaging and compliant gaming options, iGaming platforms can achieve measurable growth while appealing to a broader audience.

At Megafair, we specialize in delivering skill-based solutions that empower operators to thrive in competitive markets. Through smarter gameplay and proven strategies, we’re helping shape the future of iGaming—one game at a time.