Beyond the Ordinary: The MEGAFAIR Case for Maximizing Affiliate Profit with Skill Cash Games

Quality and structure always beat just quantity and chaotic tactics.
While every provider desires to have a diverse portfolio of many games, the real challenge for all the industry participants is: how do players get maximum pleasure and entertainment, and how casinos make a sufficient profit, in a saturated market under strict regulatory limitations?
At MEGAFAIR we accept these complicated challenges and exceed at finding solutions.

MEGAFAIRs skill-cash games, Mega Bingo Cash and Mega Solitaire, delivered exceptional performance as top-of-funnel acquisition tools - generating high engagement, low CPA, and enabling effective cross-promotion into higher-margin games.

In a Facebook campaign held in the UK for one of our leading partners Mega Bingo Cash and Mega Solitaire, achieved a 39% lower acquisition cost compared to typical strategies. These games boosted session duration from 4 to 7 minutes, saw 16% of players cross-migrate to higher-margin games, and delivered a 150% ROAS with a $100 USD CPA, significantly outperforming traditional iGaming's $164 USD CPA and 53% ROAS.

For affiliates and operators struggling to maximize user profit in a crowded market, the master plan is to optimize profit per user through strategic funnel design. The most successful strategies involve guiding players from cost-efficient skill game acquisition all the way to high-margin, engaging games that drive substantial returns and foster lasting habits.

With intense competition in online gambling, affiliates are constantly seeking game categories that offer both high profitability and efficient customer acquisition. Solitaire and Bingo prove to be highly scalable revenue drivers, delivering strong engagement, exceptional conversion rates, and favorable commission models.

Let's now dive into the case study to reveal precisely how we successfully increased profit using well known and common games like Solitaire and Bingo, and uncover just how strategic they truly are.

Why Skill Solitaire and Skill Bingo Are Profitable Affiliate Funnels

What's most important: Solitaire and Bingo rely on skill, not chance. They stand apart as skill-based games, not games of luck. While they draw an audience interested in betting on their abilities, their true power lies as highly effective conversion funnels.
Facebook classifies them as non-gambling games, enabling marketers to run white-hat campaigns with no restrictions that attract large, cost-effective audiences. At the same time they deliver high-value clients directly to casinos, creating a win-win for both casinos and affiliates. This positions them as two of the most profitable and scalable verticals in the online gambling market. Their simple gameplay, high conversion rates, and strong player retention make them powerful tools for low-cost acquisition and long-term monetization.

Market Validation Through Independent Data

Independent market data from data.ai, Google Trends and Ahrefs confirm Solitaire and Bingo as exceptionally popular and profitable game categories with strong global appeal and high monetization potential, consistently ranking high in downloads and top-grossing charts while offering favorable acquisition costs.

Specifically, Solitaire shows the highest market potential with massive search volumes (17M annually) and cost-effective metrics ($0.20 CPC, $0.85 CPA), while Bingo ($1.60 CPC, $0.38 CPA) provides stable interest (694K searches annually), making both optimal choices for affiliate marketing strategies aiming for scalable revenue. In the UK alone, Bingo generated a gross gambling yield (GGY) of nearly £600 million in-person and £170 million online in 2022/23, with 45% of bingo players already playing exclusively online.

The key affiliate benefits and earning models of Solitaire and Bingo are summarized in the table below for quick comparison.

The data-driven analysis reveals a clear pattern: certain game types not only dominate charts and search trends but also align exceptionally well with affiliate revenue models. In particular, Solitaire and Bingo stand out for their performance efficiency, scalability, and reach across multiple global markets.

Why Affiliates Are Embracing MEGAFAIR's Skill Games

The following reasons explain why affiliates and operators find value in MEGAFAIR's approach:

• Facebook Approval & Scalability: The "non-gambling" classification by Facebook allows for unfettered advertising, enabling affiliates to run clean, compliant campaigns with significant reach and scale potential.
• Superior Cost Efficiency & ROAS: Data from a UK Facebook case study highlights the stark difference in acquisition costs and return on ad spend (ROAS).

How Mega Bingo Cash and Mega Solitaire Drive Scalable Acquisition at the Top of the Funnel

Client Challenge: One of MEGAFAIR’s leading partners aimed to boost player LTV and attract a broader audience. To achieve this, they engaged affiliate partners to help build a more efficient and scalable acquisition funnel.

Objectives

• Increase top-of-funnel traffic and conversions using low-barrier games.
• Improve LTV by guiding players toward higher-margin products.

Strategy Overview

To meet the client’s goals of increasing top-of-funnel conversion and lifetime value, MEGAFAIR proposed a structured acquisition strategy using a full-funnel game approach. This began with Mega Solitaire and Mega Bingo Cash - two high-performing, accessible titles - positioned at the Top of the Funnel (TOFU).

These games were chosen for their low entry barriers, broad demographic appeal, and high organic interest. Their familiar mechanics, paired with competitive elements and daily rewards, made them perfect for affiliate campaigns aiming to drive scalable, low-cost acquisition.

• Mega Solitaire engages users through competitive Klondike tournaments, skill-based matchmaking, and real cash rewards - designed to build confidence and encourage progression.
• Mega Bingo Cash provides fast-paced, social gameplay enhanced by power-ups, themed rooms, and global community features, fostering loyalty and return play.

Once players entered through TOFU, the partner strategically guided them through MOFU & BOFU.
Beyond the inherent strengths of the games, overall performance was significantly boosted by the partner's strategic implementation of Mid-Funnel (MOFU) and Bottom-of-Funnel (BOFU) tools. They included in-platform incentives, targeted promotions, and tailored retention mechanics designed to deepen engagement and drive monetization. The main purpose was to guide early-stage players towards more valuable behaviors and accelerate their transition into higher-margin game formats.

Performance & Metrics

To evaluate the effectiveness of Mega Solitaire and Mega Bingo Cash as top-of-funnel acquisition tools, MEGAFAIR conducted a focused campaign via Facebook in the UK. The goal was to assess user quality, acquisition cost, and engagement.

Results from UK Facebook campaign (Skill vs. Traditional iGaming):

The table shows that skill cash games achieve a lower Cost Per Acquisition (COAT) of $100 USD than typical iGaming's $164 USD which results in a 150% ROAS for skill games compared to 53% for traditional iGaming. The acquisition of players through skill games proves more cost-effective for affiliates who achieve substantially higher returns on their investments.

The results highlight how MEGAFAIR skill cash TOFU games significantly outperform typical acquisition strategies, delivering:

• Lower acquisition costs
• Higher retention and engagement
• Stronger player value at scale

This data serves as the foundation for the funnel strategy detailed below, where top-performing titles like Mega Solitaire and Mega Bingo Cash drive early acquisition, and targeted upsells maximize monetization in later stages.

The Smart Funnel Strategy To Maximize ROI

The best-performing affiliates follow this simple yet powerful structure:

• Top of Funnel (TOFU): Starting with low-barrier, skill-based games like Mega Solitaire and Mega Bingo Cash. These are Facebook-compliant, allow white-hat campaigns, and attract users at a fraction of typical CPA costs.
• Middle of Funnel (MOFU): Transitioning engaged users into more dynamic titles: board games, match-3 skill competitions, and strategy formats - to deepen sessions and introduce spending behaviors. MEGAFAIR’s titles Crazy Zeus Run (a dynamic board-based RNG strategy game) and Mega Wild Fish ( a skill-based slot experience) fit perfectly. 
• Bottom of Funnel (BOFU): Finally, guiding users into high-margin titles like instant win games, slots, or crash games, where high ARPU and fast returns maximize your earning potential. For this level we offer Mega Candy Cash (a high-margin skill slot with strong replay value) and Wild Frogster (classic slot mechanics with vivid graphics, tailored for experienced, value-driving users).

This funnel structure drives proven results. Skill games bring in users at low CPA. Their high retention means more opportunities for upsell. And once trust is built, fast games convert those users into high-value players.
It’s a win-win: compliant marketing meets scalable profitability.

If you're an affiliate looking to maximize ROI, this is the model to follow.

MEGAFAIR’s portfolio is built to support it.

Ready to transform your affiliate strategy?
Explore MEGAFAIR's innovative skill games and powerful casino engine today!