Retaining Players and Increasing Engagement
A major gaming platform in LATAM faced key challenges: low conversion rates from registration to deposit, high churn, and the pressures of an overheated market. To turn things around, they needed a solution that would encourage players to stay longer, engage more often, and increase their value to the platform.
The platform partnered with Megafair to introduce skill-based games that motivated players to improve their skills, join tournaments, and participate more actively. This not only increased session times but also drove more frequent logins and deposits.
A Targeted Solution for Loyalty Megafair’s skill-based games tackled these challenges head-on. Key improvements included:
- Higher Engagement: Players spent longer on the platform, driven by skill-based challenges.
- Frequent Logins: Tournaments and rewards encouraged consistent participation.
- Revenue Growth: Players were motivated to place higher bets and stay active.
By enhancing the user experience, the platform successfully turned occasional visitors into loyal players.
Measurable Results in 6 Months The partnership delivered strong performance improvements:
- Average Bet: Increased by 7%.
- User Time on Platform: Improved by 9%.
- Lifetime Value (LTV): Grew by 4%.
- Customer Acquisition Cost (CAC): Reduced by 5%.
- Churn Rate: Decreased by 6%.
These results demonstrate how skill-based games can boost player loyalty and drive measurable business growth.
Final Thoughts This case study highlights how innovative gaming solutions can transform player engagement and retention, even in competitive markets like LATAM. By introducing skill-based games, operators can encourage longer sessions, reduce churn, and increase revenue.
At Megafair, we’re committed to helping gaming platforms achieve sustainable growth by delivering engaging, skill-driven solutions that resonate with players. Together, we’re building a stronger, more loyal player base for the future of iGaming.
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